Orchestra opens its concept-store Babycare by Orchestra

Orchestra opens this Wednesday, April 4 its concept-store Babycare by Orchestra, the largest store dedicated to childcare in France.

This new concept of 3000 square meters located near Montpellier (34) brings together the offers of children’s fashion by Orchestra and childcare products by Babycare, a Swiss brand dedicated to childcare which was bought 10 years ago by Orchestra.

Babycare by Orchestra offers around 150 brands and about 11,000 references.

This concept, which will be available from September in e-shop, represents an investment of 6 millions of euros (4.5 million for the building and 1.5 million for the fitting).

Orchestra currently owns 460 stores worldwide including 247 in France and recorded, for the fourth quarter of 2011, a turnover of 65.5 million of euros, up 31.5%.

For further information, click here.

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