Miniland Educational enters into America

The educational division of the Miniland Group consolidates its presence in the USA and opens a retail channel in Canada. In 2011 the group billed 12 million euros, of which 37% was achieved by the exportations.
In 2012 the company plans to reach 14 million of revenues and increase the exports by 32%.

Miniland Group produces educational toys and articles of childcare. It’s a worldwide leader in the educational toys industry, which exports to more than 50 countries. With five business units, Miniland is a collective brand that is registered in the USA, Canada and Hong Kong. In 2009, Miniland Educational Corp, a sub company with its headquarters and logistic stock in Miami, was created.

Miniland Group is the global brand which bands together the five business units that form the company: Miniland Educational, leader in the European market of educational toys, and Miniland Baby, of light childcare, both immersed in an ongoing process of international expand. Miniland New Concepts, is dedicated to the ‘packaging’; Miniland Promotions, develops promotional solutions and Miniland Home is dedicated to the education material.

Nowadays, the USA is the main target for the company and there it has a company and own personnel since three years, under . Following its immersion in the North American market, the toyshop has opened a retail channel in Canada, an accustomed destination to accommodate American firms, but still “we cannot offer figures because it’s an incipient project that will start to give benefits during this exercise”, assure from the company.

Support to the sector

To consolidate its presence in the American market, Miniland Educational has participated in the International Toy Fair in New York and was present, from 21st until 23rd of March, in Baltimore, in the Ed Expo, the most important North American fair aimed to school distributor of educational material and equipment. Through Miniland Educational, it participates also every year in Spielwarenmesse of Nuremberg (Germany), the most important fair of the toy industry worldwide.

Source: ICEX

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