In the last years the companies of the maternity and children’s sector have as priority the creation of an ‘online’ shop and the participation in the social networks to raise the national purchases and reinforce these ones which were made abroad.
According to a study realized by Osservatorio Multicanalità and managed by Nielsen in collaboration with Connexia and the School of Management del Politecnico di Milano, nearly 3.3 million Italian women participate actively in blogs and forums (principally mothers, many of them ‘authors’ of very famous websites), with 8.6 million readers.
Also, 42% of the Italian mothers with children between zero and six years old go to the Internet as main source of information to realize their shopping and stay always informed about the latest innovations. The reasons which demonstrate this tendency are, fundamental, lack of time, the absence of nearby stores and the own lifestyle, more and more technological.
The companies of Italia cover these necessaries through the communication, the interaction and the sale of brands in the Web, with the aim to cover the attention of this great number of buyer, whose power and influence of purchase is extremely high.
Source: Fashion Magazine