Children’s Fashion Europe will have a correspondent in Shanghai.

From July 18th 2011 Children’s Fashion Europe is launching a project in the Chinese city of Shanghai, with the aim of promoting its European children’s fashion and childcare brands in that country.

For achieve this we will count with the work of our colleague, Celia Navarro Lázaro, who is going to move to Shanghai to develop this new business initiative for six months. This person will be the responsible for researching the market and find the most suitable local partner with whom can develop an introduction project to the Chinese market, by carrying out the most appropriate actions after having a depth knowledge of the market, as: presence at fairs, business meetings, implementation of a project based on European brands corner, etc.

CFE will also develop following actions:

1. A Chinese market study.

2. Meetings with agents of the sector: trade export institutes, chambers of commerce, representatives of shopping malls, department stores and multi retailers, interviews with distributors, importers and sales agents.

3. Promotional actions:

–          Promotional Booth at Children Baby Maternity Products Expo fair, (, 20-22nd of July 2011 in Shanghai.

–          Pavilion clustered of European companies, released free of charge by the fair to the CFE where could participate five of our members at the Shanghai International Maternity and Baby Care Expo (, 11-13 of November 2011 in Shanghai.

For further information please see the document attached


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