The pilot course of the European Project braM has started on May 2011

Professionals of children’s fashion and childcare companies will count from this year with a new and unique training tool for brand Manager. This will be possible thanks to the European project Leonardo “Brand & Merchandising Manager for SMEs in the Children’s Products Sector”, braM, aims to create an on-line course addressed to enhance the brand in SME’s of the sector.

Children’s Fashion Europe leads this project that has created a brand management course specially made for the children’s products sector. The pilot course of braM Project has started on May and it will test the definitive braM course. The pilot course will count with the participation of professionals from Italy, Finland, Greece and Spain.

Fom Italy four representatives of SME’s Calzificio Braga, Distribuzione Stella and Liena Erre will have the chance to participate in it. From Finland the pilot will count with Agtuvi, Dimex Oy, Kuomiokoski, Reima Oy and Kinderit SMEs and from Greece with Athinea, Diver, Mini Raxevsky, Fragos and Crool. And finally, from Spain we will count with the collaboration of following companies Oh! Soleil, Miniland, Elisa Menuts, Bóboli and Micuna. These professionals are the first to use this new and unique tool for free. They also have the opportunity to offer comments and opinions on the course in order to improve it and adapt it.

BraM  course:

The definitive braM course, which will start at the end of the summer, will include on-line contents as well as several reference manuals in the brand Management. One of the educational units will raise success stories of European companies that have achieved an optimal brand position on last years.

The Spanish companies that will be cases of study as a result of the excellent brand strategy carried out during the last years are Agatha Ruiz de la Prada Baby, Gioseppo Kids and Tuc Tuc. Moreover, the firms Sam 0-13, Mini Raxevsky and Fragos will be the cases of study from Greece. Also the braM course will study strategy brand cases of the Italians SME’s as Catya and VJ Srl among others and from Finland the companies elected as cases of study are Kinderit, Kuomiokoski, Reima y Travalle.

The Brand Management course is recognized by the European academic system of credits and it is equivalent to 7.5 ECTS Credits.

For further information about braM Project:


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