A NEW IDENTITY FOR A RENEWED AMBITION
In 2011, the Pôle Enfant integrates a business cluster system and presents a new strategy based strongly on its position “Innovation” but even more “use” oriented and aims at the creation of tools for the development of knowledge for children’s sector (Look-out post , Living Lab …).
This position demonstrates the strengthening of five ambitious values, essential to the functioning of this network dedicated to the well-being of the child:
1) A positioning resolutely turned towards Innovation
2) An expert knowledge of the child and its environment
3) A professional target
4) More proximity in the service
5) An international influence
To illustrate this strategic evolution, this “new face” 2011, the Pôle Enfant decided to take up the challenge of its communication and assume its status as an expert in the essential knowledge and innovation of the world of children.
In 2011 the Pôle Enfant changes its identity and becomes Nova CHILD.