Bóboli looks to emerging markets

The Spanish kidswear company consolidates its presence in 50 countries around the world through a multichannel strategy adapted to each market.


In 2011, the company launched an ambitious expansion plan that led him to open shop-in-shops in Peruvian department stores Ripley and corners in Elkor (Latvia), V&D (Netherlands) and Sk Mitsukoshi and Far East Department (Taiwan).

Nowadays Bóboli apparel is distributed in over 500 points of sale spread over 50 countries worldwide. In the last two years, the export share has grown 25% to almost 40% in the current year. Over 50% of sales realized outside Spain are made in the EU, with Italy and Portugal in the lead. But its growth strategy is now looking to new markets such as China, India or Brazil.

At a international level, Bóboli bets on a multichannel strategy. Thus, the brand operates in the retail channel with 50 exclusive single-brand stores, distributed among its own stores, national and international franchises in countries such as Taiwan, Philippines, Cyprus and Venezuela. Its multi-channel presence, which totals more than 1,300 points of sale, focuses on EU countries. In department stores, Bóboli has more than 70 exclusive corners in several countries. Finally, regarding the e-commerce reinforces the scope of the Spanish brand with its e-shop, available only in Spain, but with agreements with international platforms such as Amazon.

Born in 1984 in Mataró (Barcelona) as a company dedicated to design and marketing of knitwear for children, Bóboli began its international activity in 1990. Today, Bóboli launchs two collections every year, under six product lines from 0 months to 16 years (Mini, Baby, Kids, Acqua, Soft and Chic) totaling more than 650 models per season.
Source: http://www.fashionfromspain.com.
To read the whole notice in Spanish, please click here.

For further information, please visit the Website of Bóboli.
Discover the fall/winter 2012-2013 collection of Bóboli, presented in Russia at the occasion of the last CPM Kids Catwalk – Moscow.

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