pure to include children’s wear

Pure London is launching Pure Junior this August, housing a colourful array of directional childrenswear brands.


Fashion trade show Pure London is expanding its offering this summer with two new sectors: body fashion and children’s wear. Pure Junior will be the trade show’s first foray into fashion for young children, supplementing the existing teen fashion segment Spirit Young Fashion.

In UK, the children’s clothing market was valued at £ 5.91bn in 2010 and increased by 6.5% from 2009.
The summer edition of Pure London will take place from the 19th to the 21st of August.

For further information, visit the Website http://www.purelondon.com/

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